What it costs
What a message credit is
One credit pays for one AI answer, so you can read any plan's credit number as answers.
Before you start
- Nothing to set up first — read this before you pick a plan.
About 3 minutes. You’ll do three things:
- what one credit buys
- what your model choice changes
- what never costs a credit
One message credit pays for one AI answer on an everyday model. A visitor asks a question, your bot replies, and one credit goes. So 50 credits is about 50 answers, and 500 credits is about 500 answers.
Credits are counted on the answering, not on the chatting. One visitor who asks four questions gets four answers, and that is four credits. Someone who opens the chat window, reads it and leaves costs you nothing.
Your model changes what an answer costs
Your model choice changes how far the same plan goes. Everyday models cost 1 credit an answer. More advanced ones cost 3, and the strongest cost 6. You are told before you choose. Every model in the picker carries a line saying what it costs.
| Credits per answer | What the model picker shows | What 50 credits buys |
|---|---|---|
| 1 | uses 1 message credit per response | about 50 answers |
| 3 | uses 3 message credits per response | about 16 answers |
| 6 | uses 6 message credits per response | about 8 answers |
You pick the model in Bot behaviour → Model & advanced → Model. Same plan, same credits, a different amount of answering. That is the whole trade.
Your own sum takes a minute. Count the questions you expect in a month, then multiply by the credits your model costs. Pick the first plan above that number. Prices sit on the pricing page.
What never costs a credit
| What happens | Credits used |
|---|---|
| A visitor reads your page and never opens the chat | None |
| The chat bubble sits closed on your page all month | None |
| You train the bot — crawling your site, adding a document or an FAQ | None |
| You read chats, leads or Analytics in the dashboard | None |
| Your own team replies after a handover | None |
| An answer fails part-way | The credit is given back |
When credits reset
Credits reset every month, on your own billing date. Annual plans reset monthly too — paying for a year changes the invoice, not the monthly allowance. Unused credits do not roll over, so each month starts at your plan's number again.
Where to see your real numbers
Three screens show you a real number. Usage shows what you have used and what is left this period. Bot behaviour → Model & advanced shows what each answer costs. The pricing page shows what each plan costs in your currency.
If it didn’t work
My credits are dropping faster than the number of chats
- Check
- Open Bot behaviour → Model & advanced and read the line under the model you are using. It names the credits per response.
- Fix
- If it says 3 or 6, that is your answer — every reply costs that much. Choose a model whose line reads uses 1 message credit per response, then click Save.
- Resolved when
- The model line reads one credit per response, and the next answer moves Usage by one.
One conversation used several credits
- Check
- Open Chat review and count the bot's replies inside that conversation.
- Fix
- That is how it works: a credit buys an answer, not a conversation. To spend less per chat, move to a 1-credit model in Bot behaviour → Model & advanced.
- Resolved when
- The credits used match the number of replies, times the credits your model costs.
I want to buy more credits and cannot find where
- Check
- Open Plan & billing. There is no top-up button, and that is not a fault.
- Fix
- Top-ups are not sold on self-serve plans today. Move up a plan for credits now, or wait for the monthly reset. For a custom allowance, click Talk to us on the same page.
- Resolved when
- Usage shows the larger allowance, or your reset date passes and the meter goes back to full.
What this can’t do
- You cannot buy a one-off top-up on a self-serve plan today — move up a plan instead.
- Unused credits do not roll over — every month starts at your plan's allowance.
- Credits are workspace-wide, not per bot — every bot you run draws on the same balance.
- A poor answer is not refunded. Only an answer that fails to finish gives its credit back.