Reads the label back, in their language
Ingredients, the analysis panel, the life stages the maker lists and your own care guides — quoted from the page, never rounded up into a health claim.
Pet shops get asked things a chat window has no business answering. Adoomi sits on your own website and answers from what you publish — ingredient lists and analysis panels, care guides, sizing charts, your subscription rules — 24/7 and in the customer's own language. It does not rule on whether a food or a product suits somebody's animal, and anything that sounds clinical is pointed at the vet contact your pages name, with the owner's question captured for your team.
Fig. 01.A · Pet stores
Fig. 02.A · pain quotesA puppy comes home on a Friday, a rescue arrives with no history, a bag of food gets changed and something disagrees — and the owner types the whole story into whatever box is open, health detail and all. Some of it is shopping: what is in it, which band on the harness chart, how the subscription rules work. Some of it is not. A chat window that cannot tell the difference is worse than no chat window at all, because the confident answer is the dangerous one.
Ingredients, the analysis panel, the life stages the maker lists and your own care guides — quoted from the page, never rounded up into a health claim.
It gives the measurement your chart asks for and the band that measurement falls into. It will not pick a size from a breed name or a guess at somebody's weight.
Symptoms, medication, dosing, vaccination and vet-set diets go to the vet contact your pages name, and the owner's question is captured for your team as well.
Everyday shop questions, answered from your product pages, care guides and subscription rules — while anything about a particular animal's health is handed on rather than answered.
Instead of 'quick question about food', your team gets what they would have had to ask for anyway: which product the owner is looking at, what they are feeding now, whether a vet has already set a diet, the measurement your sizing chart needs, whether this is a subscription or an order matter. The assistant captures it in the owner's own words and sends an email alert to whoever you name, and an owner who would rather keep typing to a person is carried across to your team on WhatsApp.
With Adoomi
Fig. 06.A · after-hoursThe evening is when a new owner reads the back of a bag and starts worrying. Ingredient lists, the life stages your maker states, how the sizing chart is measured, what your subscription rules allow, the care guides you have written — all of it is answerable from your pages at any hour. Grooming and class requests are taken down, not booked, because there is no diary to write into. Anything clinical is pointed at your published vet contact there and then, not held over until the shop opens.
Owners ask what is actually in it, whether a range is grain-free, which life stages the maker lists, how to measure for a harness or a crate, how a subscription is paused, what your returns policy says about opened food. That list repeats every day, and all of it comes off the counter and the phone. What is left is the work that needs a person: special diets, an order that has gone wrong, a grooming slot, and every question that belongs with a vet.
Fig. 08.A · controlsThe assistant states what a product page lists — ingredients, the analysis panel, the maker's life stages, the band a measurement falls into — then stops. It will not rule that a food or supplement suits an owner's animal, breed, age or condition, and invents no claim about coats or joints. Symptoms, dosing, vaccination and vet-set diets end the retail answer and route to the vet contact you publish, the owner's words attached. No conversation content goes into the logs.
Ingredients, analysis panels, care guides, sizing charts and subscription rules. Nothing else fills a gap, so a missing fact becomes a handover.
It never rules that a food, treat or product suits a named animal, breed, age or condition. It reads what the page lists and leaves the judgement to the owner.
Nothing is promised about coats, joints, digestion or weight beyond what your own product copy states. Marketing language is not invented to shift a bag of food.
Symptoms, medication, dosing, vaccination and vet-set diets end the answer and point to the vet contact your pages name, with the owner's question captured.
Subscriptions, payments, stock levels and grooming slots are all beyond it by design. The request gets taken down and routed; a person does the doing.
Suitability is not something the assistant rules on. It repeats what your product page lists — ingredients, the analysis panel, the life stages the maker states — and leaves the judgement with the owner or their vet. A question about a named animal or condition is captured and pointed at your vet contact.
Subscriptions are changed in your own systems and nowhere else. The assistant cannot sign into an account, take a payment or stop one, so it explains from your published rules how pausing and cancelling work and where the customer does it, then sends the request to whoever you name.
Anything clinical stops the retail answer — symptoms, medication, dosing, vaccination, a diet a vet has set. The assistant says plainly that it is the wrong place to ask, points to the vet contact your own pages name, and captures what was written for your team. None of this makes you compliant with anything.
Sizing comes from your published chart and stops there. The assistant gives the measurement to take and the band it falls into, and it will not pick a size from a breed name or an estimated weight. An owner between two bands is handed to your team rather than nudged into a size that comes back.
Stock levels and orders sit outside what it can see — nothing reads your till, and no account is open to it. The assistant repeats what your pages say about a range, then writes down the order number and how to reply, and alerts whoever handles orders for you.
Plans run from £0 a month for 50 message credits to £75 for 4,000, with £8 for 200 and £20 for 500 in between. One credit covers one AI answer, so a shelf of labels in an evening spends a few. Setup is ~10 min. Chats are EU-hosted, exportable or deletable under GDPR, with no tracking cookies set.
Everything it says comes from your product pages, care guides and subscription rules as published, and a page you fix today is a fixed answer after the next content sync. It is blunt about what it has no way of knowing: what is actually on the shelf this morning, and what sits on anybody's account. Connecting the shop, reading the draft replies and putting one line on your site runs to ~10 min — and nothing is live until you say so.
Late questions answered from your published pages, with anything clinical pointed at your vet contact the moment it appears.
Ingredients and analysis are read back as published. No coat, joint or digestion promise is invented to finish a basket.
Whether a food or a size suits a particular animal is never settled in chat. The question is captured and handed on instead.
Hand it your product pages, your care guides and your subscription rules, then try the questions you would least like it to answer: is this right for a diabetic cat, cancel my subscription, is the raw range back in. Watch where it stops and who it sends the owner to — that is the part worth judging. Every answer is yours to change first, and the Free tier runs at £0 a month for 50 message credits.
Fig. 12.A · Pet stores