An AI receptionist for electricians.

Electrical enquiries mix the routine and the dangerous in the same channels, wearing similar clothes. "Fuses keep tripping when the kettle boils" lands at 9pm. "There's a burning smell from a socket" lands at midnight. "Price for an EV charger?" lands on Sunday morning. One of those needs action tonight — and nothing about the inbox says which.

In a firm of one to ten engineers, nobody is employed to read messages in the evening. So the safety-critical report waits unread beside the quote request. By morning, the burning-smell household has phoned down the search results until somebody answered, and the EV-charger shopper holds a competitor's reply.

And underneath, the questions that repeat: are you NICEIC-registered? How fast can you do an EICR? Is there a call-out fee? The answers already sit on your website; each fresh asking costs an electrician minutes on the phone.

Adoomi's receptionist is a chat assistant on the firm's own website — there is a ready-made setup for electrical firms. Trained on your site, FAQs and service pages, it answers strictly from that approved content; you review what it is allowed to say, and a question it cannot answer becomes a handover to a human, not an improvisation. It runs 24/7 and replies in the customer's own language.

What the website chatbot does change: late-night tripping-circuit enquiries captured while the team sleeps, and repeat NICEIC and EICR questions answered from your own published pages.

In electrical work, triage rules beat clever conversation. The assistant sorts emergency from routine, and sensitive enquiries route to a named person. An illustrative pass at three classic evening messages:

One design decision underpins the table: the assistant never plays fault-finder. It recognises danger signs, surfaces your published emergency instructions, and brings a human in fast. Adoomi's electrician setup compresses the policy to one line: sparks and burning smells paged immediately — quotes always after a site visit.

The published instructions themselves need no software. If your website lacks them, paste and edit this tonight — any tool you add later points at it.

"How much for a new consumer unit?" cannot be priced as sent — no photo, no postcode, no hint whether the property is a two-bed flat or a farmhouse with a 1970s board. Lead capture closes that gap, collecting contact, need and context before a human touches the enquiry. Quote-ready, for an electrical firm, looks like:

• The fault in the customer's own words. "Trips when the shower is on" carries more signal than any dropdown.
• Photos of the consumer unit best gathered over WhatsApp after handoff, where pictures drop into the same thread.
• Postcode. Coverage, travel time, and whether tonight is even feasible.
• Urgency. A worry tonight, a job this week, or a landlord scheduling an EICR before a tenancy change.
• Anything your pricing depends on. Property type, tenure, access — add these as questions during the review step so the assistant asks what your quotes actually need.

The list never asks the customer to touch anything: describe, photograph, step back. The engineer reading the brief sees at a glance whether it is a socket swap or a rewire conversation — and the price still waits for the visit.

A captured enquiry only counts once a human acts on it. Adoomi moves the customer to WhatsApp with the original question and every captured detail carried across — your electrician opens a thread that already says what is wrong, where and how urgently, and any photos the customer sends land in that same thread. Email alerts do the internal routing: fault reports to whoever holds the on-call rota, quote and EICR enquiries to whoever prices work, anything sensitive to a named person.

On electrical work, an assistant that oversteps is a liability — so the guardrails are the product:

• No regulated electrical advice, ever. Anything in Part P, NICEIC or NAPIT territory — what work is notifiable, whether an installation is safe, what a fault means — stays with qualified humans. The assistant may repeat what your published pages say about your registration and services; it generates no guidance of its own.
• No remote diagnosis. A text description of a tripping circuit cannot name a cause, and a wrong guess about electricity is not a small mistake. Symptoms are captured and flagged; diagnosis happens on site.
• No invented prices. Figures come from your published price list or not at all. Everything else is "we quote after a site visit" — captured, qualified and booked.
• Nothing beyond approved content. It answers from what you have reviewed and allowed; unsure means handover, with the enquiry captured either way.
• No phone answering. Restated because "receptionist" implies otherwise: the phone line is untouched today; the AI phone agent remains waitlist-only.

Emergency electrical work is often phone-first, and that is worth saying plainly. Whoever smells burning in the middle of the night wants a person on the line, and a landlord with tenants in a dead flat will ring rather than type. Adoomi answers on your website, not on your phone line, so a firm whose after-hours demand is nearly all calls also needs a call-answering team. The written half is what Adoomi takes. The landlord who searched at the weekend, the tenant comparing quotes and the repeat questions about certificates all get answered on the spot, at any hour, with nobody stopping a job to do it.

Run the deciding arithmetic from your own records, not anyone's marketing:

1. Count the misses. From last month's phone log, tally the evening and weekend calls that went unanswered, then add the website enquiries that sat overnight before a reply.
2. Price the call side. Multiply those calls by your answering service's per-call or per-minute rate — taken from your own tariff sheet, not an assumed market figure.
3. Price the website side. Adoomi's Local plan is a flat £8/month for 200 message credits. The two channels do not overlap: an answering service intercepts the ringers; the assistant intercepts the searchers who land on your site and never dial.

Whatever share of last month's misses came through the website is the part £8 a month covers. Those enquirers get an answer while they are still on the page, at any hour, and the same certificate and price questions stop landing on your phone. Running both — a person on the line, the assistant on the site — is a coherent setup rather than a compromise.

Setup takes about ten minutes: connect your website, review the answers it proposes to give, add one line to your website. For an electrical firm, the review step is the one that matters — read the emergency wording, confirm that safety-critical symptoms hand straight to a human, and check the no-prices rule against your published price list before anything goes live.

Plans start free: £0 for 50 message credits a month — one credit covers one AI answer — enough to judge it on real traffic. Paid tiers run £8/month (Local, 200 credits), £20/month (Growth, 500) and £75/month (Scale, 4,000) — the pricing page has the full comparison. Hosting is EU-based, GDPR export and deletion are built in, and the chat window sets no tracking cookies.