01
Fit, straight out of your size guide
Measurements for each size, how a piece is cut, fibre content and the care wording — read from your own pages. No 'runs small' call your guide does not make.
AI chatbot for fashion retailers — fit and returns, from your own pages.
Fit doubt is where a fashion basket dies: does it run small, what is the fabric, how long have I got to send it back. Adoomi answers those in a chat window on the garment's own page — 24/7, in whatever language the shopper types — using the size guide, product copy and returns policy you approved, and nothing else. It will not invent a returns window to rescue a sale, and it cannot see whether a size is still on the shelf. It says so plainly, and the question goes to your team.
Your size guide, quoted not guessedReturns as publishedWhatsApp handoff to a person
Fig. 01.A · Fashion retailersSize guide
The only source for a fit answer
24/7
The after-dinner browsing hours
Policy-bound
Returns exactly as you wrote them
Fig. 02.A · pain quotesThe everyday problem
Nobody emails to ask whether a jumper runs small.
They ask it in their head, decide it is a gamble, and the basket is never built. Your size guide sits on another page, the fibre content is in a tab under the price, and the returns window is in the footer — none of it where the doubt happens. The messages that do arrive are the ones a contact form handles worst: an exchange for the next size up, initials embroidered on a shirt for a wedding, a care question about a linen mix. They land after dinner and are still there on Monday.
Web chat21:30
“Does this jumper run small? I'm between sizes.”
Contact form22:10
“How long have I got to send it back if it doesn't fit?”
WhatsAppSun
“Can you embroider initials on a shirt for a wedding?”
What you get
Where it earns its place on a product page.
02
Returns stated, never softened
Your published rule is read back exactly as written, and there is no mechanism for bending it. A request that falls outside goes to a person with what the shopper actually wrote attached.
03
Custom and bulk arrive as a brief
A monogram, an alteration, a wholesale run or a press request arrives with the piece, the finish, the date it is needed and how to reach them.
Question coverage
What gets asked between the size guide and the basket.
These are the fashion ones: cut and cross-brand sizing, fibre and care, the returns window and the exchange route, and the custom asks that carry a date. Each is answered from the product copy, size guide and policy pages already live on your site — or handed over when those do not settle it.
Is this cut slim or generous?What are the actual measurements?What is the fabric and does it stretch?How am I meant to wash it?How long have I got to return?Who pays the return postage?Can I exchange for another size?Can you embroider it in time?
a
Adoomi
ChatVoice
What's the fabric on the midi dress, and will it survive a home wash?
Fibre content and the care-label wording are both on the product page, so I will give you those exactly as written rather than summarise them into something wrong. If your question goes past what the label covers — dry-cleaning a mixed fibre, say — I will put it to the team.
And if it doesn't fit, can I swap it for a 14?
Our returns page covers exactly how a size swap works — the time you have, the state it comes back in, who posts it — and I'll read it back as written. I cannot extend it to make a swap easier. If yours sits outside, I'll take your details and the order reference you have and pass it on.
Fibre and careExchangesOut of policy
Type a question…● Voice
Buyer intent
The wedding-deadline order arrives with the deadline on it.
Monogramming, alterations, wholesale and press requests are the ones a one-box form flattens into a single unusable line. Adoomi asks what your studio would ask: which piece and colourway, the size, the lettering or finish wanted, the date it has to land by, and how to reach them. One structured enquiry reaches your team carrying what the shopper actually typed. An exchange request arrives naming the piece and the size wanted instead — never looked up, because no account or order is open to it.
Vague enquiries, no context.
Your team chases the basics before they can reply.
a
Adoomi
EnquiryEmbroidery, wedding gift
PieceOxford shirt, ecru
Needed byIn time for the wedding
ContactReply-to address captured
4 of 4 captured · 0 in progress
With AdoomiNew enquiry · readyEnq 8821
EnquiryEmbroidery, wedding gift
PieceOxford shirt, ecru
Needed byIn time for the wedding
ContactReply-to address captured
One clean handoff.
Your team opens the enquiry and replies — no chasing.
STEP · 01
Start with the garment
Which style, colour and size the shopper means
STEP · 02
Answer from the guide
Measurements, cut notes, fibre and care as published
STEP · 03
State the policy
Returns window, condition and who pays postage
STEP · 04
Send the rest onward
Custom, faults and out-of-policy to a named person
Fig. 06.A · after-hoursOut-of-hours
The fit questions land after your inbox has closed.
Browsing carries on well after your customer-service desk shuts, and a sale weekend or a new drop concentrates it further. The size guide, product copy, care notes and the returns and delivery pages you approved keep answering regardless: how a piece is cut, what it is made of, how to wash it, how long a return has and who pays the postage. An out-of-policy return, a bulk order, or whether a sold-out size is coming back is named as beyond it and captured for the morning.
20:40
“Does this run small on the shoulder?”
Measurements read out of your guide
21:15
“Can I return it if the wedding moves?”
Window read from your policy
22:30
“Will the sold-out size come back?”
No view of the shelf; size and contact taken
08:00
“What is waiting at opening”
Monogram briefs and restock asks, each with a name
Time back
Fit, fabric and care answered before anyone messages you.
Measurements from the size guide, how a cut runs, fibre content and the care label, the returns window and who pays return postage, which countries you ship to — the questions attached to every garment on the site, and every answer already written down somewhere. Handled where the shopper is standing, on the product page, they never make it to your inbox. The monogram brief, the wholesale order, the return outside the window and the faulty seam are what your team is left with.
Before Adoomi
- A shopper stuck between two sizes leaves without ever messaging you.
- Cut, fibre and care questions come back on every garment in the range.
- Monogram and wholesale asks arrive with no piece named.
- Exchange requests turn into a long back-and-forth thread.
With Adoomi
- Measurements and washing instructions answered beside the photograph.
- Nothing about a return gets softened to rescue a basket.
- Monogram and trade requests land with the lettering and the date on them.
- Only faults, disputes and bespoke work reach a person.
Fig. 08.A · controlsTrust & safety
The returns answer is your policy, word for word.
Returns leave no room to improvise. Exchange-for-the-next-size, the dress worn once, the sale rail and the faulty seam are answered exactly as your policy page words them — nothing waved through to save a sale, anything outside the rule captured for a person. It will not rule on fit past your size guide, will not confirm a size is in stock, and cannot open anybody's order. Each becomes an email alert to whoever you name, or a WhatsApp handover carrying what the shopper actually wrote.
01
Fit comes from the guide you published
Fit answers repeat what your published guide and product copy say. Where the guide is silent, the assistant says so instead of estimating a size.
02
Returns as published, not as needed
A worn dress, a sale piece or a late request is never waved through to save the sale. The assistant reads the rule as written, then puts the exception in front of whoever decides those.
03
No stock confirmation
Nothing links it to your shop floor or warehouse, so a sold-out size is never confirmed as back. It captures the piece and size for your team.
04
Bespoke is never priced in chat
Monogramming, alterations, trade orders and press requests reach you as a brief with the date attached. No made-to-order job is ever priced in the chat window.
05
Stored in the EU, logged without content
The chat runs on EU servers, and a shopper can have their messages exported or erased under GDPR. The window sets no tracking cookie, and what was typed never reaches a log — only reference IDs do.
How it works
How an AI chatbot for fashion retailers works.
01
Connect content
The reading list is yours and narrow: product copy, the size guide, care notes, the returns and delivery pages. A size chart that only exists as a PDF is uploaded at setup so it counts too.
02
Add the snippet
Say which inbox an email alert should reach, and give the WhatsApp number a shopper carries on to when they want a person — their own question travels across with them.
03
Test & go live
Run the hard ones past it first: a worn-once return, a sold-out size, a wedding deadline. Edit any reply that does not sound like your studio, then add one line to your website.
FAQ
FAQs about AI chatbots for fashion retailers.
Size answers come from your published size guide and nothing else — the measurements for each size and any note you have written about how a piece is cut. Where your guide does not settle a cross-brand comparison, the assistant says so and offers to pass the question to your team.
Returns policy is quoted, not interpreted — your page's wording is what a shopper gets, and nothing here can bend it to keep a basket. A dress worn once to a wedding is not the assistant's call: worn items, faulty seams and sale-rail exceptions land with a person, captured with what they wrote.
Stock is the one thing it cannot see. Nothing links it to your shop or warehouse, so availability is only as current as the last read of your pages. Asked whether a sold-out size is returning, it repeats what your page says about restocking and captures the piece, size and contact details.
Returns are not processed in the chat window, and no photo or file can be uploaded into it. The assistant explains from your policy how a return is started and where, then captures the enquiry — photographs reach your team only if the shopper sends them after moving to WhatsApp.
Custom work is never quoted by the assistant. An embroidery, alteration, wholesale or press enquiry is captured with the piece, the finish, the date it is needed and contact details, then sent as an email alert to whoever you set — your team gives the answer, in your own hours.
Cost runs on message credits: the Free plan is £0 a month for 50, then £8 for 200, £20 for 500 and £75 for 4,000. Every answer spends one, so a single shopper's fit-then-returns thread spends several. Setup — connect the shop, read the answers, add one line — runs to ~10 min.
Why this matters
No decision tree to maintain, and no rules invented for you.
Adoomi reads the pages you already keep current — the size guide, each product's copy, the returns and delivery pages — and re-reads them on a schedule and when a page changes, so an amended returns window reaches the answers instead of living in someone's memory. Nothing here is a benchmark or a case study; these are design promises. It answers from your content, declines what your content does not settle, and you read every answer first.
Where a fit answer comes from
Measurements and cut notes are repeated from the guide you publish, so two shoppers asking the same thing get the same answer.
Answers while the studio is shut
A new drop or a sale weekend fills the small hours with fit questions, and each gets the answer you signed off. Whatever it will not settle is written down with a name on it.
Says so when it cannot answer
Stock checks, order chases and out-of-policy returns are named as beyond it and routed, rather than answered with a plausible guess.
Start free
Put your worst returns question to it before a shopper does.
Load in your size guide, product copy and returns policy, then ask the three that actually decide a basket: does this run small, can I send it back after the wedding, is my size coming back. Read how it refuses before you read how it answers; both are yours to change first. Testing costs nothing — the Free plan's 50 message credits at £0 — and the shop is live from one added line in ~10 min. The pricing page lays the plans side by side if you want to see where that runs out.
Never softens the policyNo invented fit callsNothing goes live unedited
Fig. 12.A · Fashion retailersExplore
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