Answer the giving questions, not the giving
Standing orders, Gift Aid, payroll giving and gifts in wills, explained from your own pages. Giving itself is handed straight to your donation page.
Supporters ask how to set up a standing order, whether a gift can be Gift Aided, which volunteer roles are open, where to get a sponsorship pack, and what your reports say about where the income goes. Adoomi answers those from the pages you already publish, round the clock and in the language the supporter writes in. It will not take the gift itself — that belongs on your donation page — and a message from somebody in difficulty gets no chat-window reply; it goes to your safeguarding lead.
Fig. 01.A · Charities
Fig. 02.A · pain quotesOne address takes a supporter asking whether their monthly gift can be Gift Aided, a runner who has a place in a race and wants a vest and a sponsorship pack, a company offering a day of team volunteering, and — every so often — somebody asking for help who did not know where else to write. A fundraising team that is mostly out at events cannot sort that in real time. The routine gets a slow answer, the runner sorts their own vest, and the message that mattered most waits longest.
Standing orders, Gift Aid, payroll giving and gifts in wills, explained from your own pages. Giving itself is handed straight to your donation page.
Which role, which days and how to reach them, taken at the moment somebody volunteers — so your coordinator's first reply can also be the last one.
Anything suggesting a supporter or a beneficiary is at risk is left unanswered and sent to your safeguarding lead, ahead of everything routine in the inbox.
Giving methods and Gift Aid, volunteer roles and what a first shift involves, challenge events and sponsorship packs, charity-shop and goods donations, and what your published reports say about income — all answered from your own pages, with the gift itself sent to your donation page and welfare messages sent to a person.
A volunteer offer is only useful with the role, the availability and a way to reply. A community fundraiser needs the event, the date and which pack to send. A corporate enquiry needs the company, the kind of support they have in mind and who to ring. Adoomi asks for the fields you set, in the chat window on your own site, then hands the enquiry on: an email alert to the fundraising address you name, or a WhatsApp handoff carrying the supporter's own words so nobody starts again.
With Adoomi
Fig. 06.A · after-hoursFundraising does not keep office hours. A local paper picks the story up on a Friday, an appeal lands in inboxes at teatime, and a supporter sits down to sort their standing order late at night. Adoomi answers what your pages publish about giving, Gift Aid, volunteering and events, 24/7, and captures the rest so Monday opens with detail instead of voicemail. Anything reading like a person in trouble does not wait for Monday: it leaves the queue for your safeguarding lead at once.
Giving by standing order, whether a gift qualifies for Gift Aid, how to request a collection tin or a sponsorship form, which of your shops take furniture, how to leave a gift in a will, what your latest report says about where the money goes. All of it is published somewhere on your site already. Adoomi answers from those pages, so the people you pay to raise money spend the week on donors, trusts and events rather than on the inbox.
Fig. 08.A · controlsThe assistant answers what your pages publish: ways to give, Gift Aid, volunteer roles, events and income reporting. It handles no card number, no amount and no pledge — giving happens on your donation page. A message suggesting somebody is at risk gets no reply at all. It reaches your safeguarding lead by email alert to the address you set, or by WhatsApp handoff carrying their words. Eligibility stays a caseworker's call. None of this makes your charity compliant with anything.
Ways to give, Gift Aid rules, roles and event details come from what you publish. Where a page is silent, the assistant says so rather than filling the gap.
No card number, no amount and no pledge is handled here. Gift Aid and legacy questions are captured for your fundraising lead instead.
A message suggesting somebody is in danger or distress gets no reply, no assessment and no signposting. It reaches your safeguarding lead with their words attached.
A trustee or fundraiser signs off every answer before a supporter sees one. What supporters type is held on EU-hosted infrastructure, exportable and deletable under GDPR, and kept out of the logs.
Donations and Gift Aid declarations both sit outside the chat window. Card details, amounts and pledges are refused outright, and a declaration is a signed statement belonging on your own form. The assistant explains what your giving page publishes and sends the supporter there.
A message hinting that somebody is at risk gets no reply from the assistant — no assessment, no advice, no helpline offered. It reaches the safeguarding lead you named, with the sender's own words attached, ahead of the routine queue. Routing a message is not safeguarding; your policy still does that.
Eligibility is never decided in the chat window. The assistant repeats what your published criteria say and captures the enquiry for your caseworkers, because that decision rests on circumstances no chat window can see. It also makes no promise about how a particular gift will be spent.
Volunteer offers are captured, never accepted. The assistant answers what your roles page publishes about the role, the commitment and any checks you require, then takes role interest, availability and contact so your coordinator replies once. Approving a volunteer stays a person's job.
Running costs start at nothing: the Free plan is £0 a month with 50 message credits, and the paid tiers add 200 credits for £8, 500 for £20 and 4,000 for £75. A credit is spent when the assistant answers, never when your own fundraiser replies. Setup runs to ~10 min.
Supporter messages are held on EU-hosted infrastructure, exportable and deletable on request under GDPR, and never written into logs as content. No tracking cookie is dropped on the supporter's device. Anyone can type anything, including detail about a beneficiary, so the routing rule matters more than any filter.
Nothing here is a results claim. What is described is how the assistant is built: it draws on your published pages and nothing else, it declines the gift every time rather than most times, and a welfare message leaves the queue whether or not anybody is watching the inbox. Those hold on a Sunday night as reliably as on a Tuesday morning, because they are properties of the design rather than of anyone's diligence.
Ways to give, Gift Aid, volunteer roles and what is coming up, answered while the office is dark and the team is at an event.
Anyone ready to give is pointed at your own donation page, and the assistant's part ends there — before any money moves.
One credit is one answer from the assistant; a reply typed by your own fundraiser costs nothing. Setup runs to ~10 min.
Start with your most awkward question — the one about where the money actually goes — and read what Adoomi proposes to say about it before a supporter ever asks. Connecting the site, reviewing the answers and adding one line to your website takes ~10 min, and the Free plan is £0 with 50 message credits and no card.
Fig. 12.A · Charities