01
Reads the marks back from your own explainer
What the hallmark, the assay mark and the metal on a piece are, quoted from your specification and your own explainer — in whatever language the buyer is typing in.
AI chatbot for jewellers. Open long after you lock up.
Adoomi answers what buyers ask before they commit, from your own pages: how your sizing guide works, how engraving is ordered and by when, what the marks inside a band mean, and how returns work on a gift. It replies through the night, in the buyer's own language, so hallmark and engraving questions are settled before you open. Ring sizes, valuations and resizes are bench calls, so each reaches the person you name with the buyer's own words attached.
Reads your pages, not the internetNo sizing, no valuationsBench work goes to a person
Fig. 01.A · Jewellers24/7
Answers while the workshop sleeps
Your pages
The only source it may quote
Hands over
Sizing, valuations and repairs
Fig. 02.A · pain quotesThe everyday problem
The proposal is on Saturday and nobody is in the workshop until Monday
Buyers do their thinking after you have locked up, and an engagement ring is the one purchase they cannot talk to anybody about — least of all the person it is for. So the evening fills with the same questions: what size, is that mark a hallmark, is the stone natural or lab-grown, can it be engraved in time, would you remodel my grandmother's ring. A page on your site answers most of them. The buyer does not find that page, and the next tab is a chain with a chat window that replies.
Web chat22:40
“What size do I order if I can't ask her?”
WhatsApp23:15
“Is this hallmarked, and is the stone natural or lab-grown?”
Contact formSun
“Could you remodel my grandmother's ring into two pendants?”
What you get
What it can settle on a jewellery page
02
Takes the commission brief properly
Occasion, the date it is needed by, whose stone it is, how the engraving should read, whether they want to come in — one enquiry, with the buyer's own words attached.
03
Leaves the bench calls to the bench
Sizing, valuations, resizes and repairs are never settled in chat. The enquiry is alerted to whoever you name, or the buyer carries on with your team on WhatsApp.
Question coverage
What buyers ask before they commit to a piece
The routine ones, answered from your piece pages, hallmark explainer, aftercare guide and returns policy — with anything that needs the bench captured for a person instead.
What the marks inside a band meanMetal, finish and stone as specifiedNatural, lab-grown or treated stonesHow ring sizing is measuredWhich settings can be resizedHow an engraving is orderedCleaning, replating and claw checksReturns window on a gift purchase
a
Adoomi
ChatVoice
Can you resize this eternity band up a size?
Whether a particular band can be resized depends on the setting, and that is a call for the bench rather than something I should read off a page. Our aftercare page explains how resize requests are handled, and I can put yours in front of the workshop with the piece you are looking at.
Also, what's my mum's old ring worth? I could send a photo.
Valuations are not something I do, and this chat window cannot take photos either. If you carry on with the team on WhatsApp you can send pictures there, and your question goes across with them. Shall I hand you over?
Resize policyValuationsEngraving wording
Type a question…● Voice
Buyer intent
The workshop gets the detail before it gets the customer
Commissions, remodels and repairs are where a contact form quietly loses money. The assistant asks what your counter staff would ask — which piece, the occasion, the date it has to be ready by, whose stone it is, how the engraving should read, whether they would rather come in and see it. That lands as one enquiry in the buyer's own wording, an email alert reaches whoever you name, and a buyer who wants a person now can carry on with your team over WhatsApp.
Vague enquiries, no context.
Your team chases the basics before they can reply.
a
Adoomi
EnquiryRemodel of an heirloom ring
Occasion and dateAnniversary, needed by month end
StoneCustomer's own, unmounted
ContactName and email taken
4 of 4 captured · 0 in progress
With AdoomiNew enquiry · readyEnq 3186
EnquiryRemodel of an heirloom ring
Occasion and dateAnniversary, needed by month end
StoneCustomer's own, unmounted
ContactName and email taken
One clean handoff.
Your team opens the enquiry and replies — no chasing.
STEP · 01
Name the piece
Which item, and whether the stone is already theirs
STEP · 02
Pin the occasion
Proposal, anniversary, christening — and the date
STEP · 03
Take the wording
Engraving exactly as they want it to read
STEP · 04
Hand it over
Alerts the person you choose; WhatsApp if they prefer
Fig. 06.A · after-hoursOut-of-hours
Evening questions answered, bench work waiting in the morning
Your quiet hours are the buyer's browsing hours. From your published pages the assistant handles what the marks mean, what a piece is made of as your specification states it, how ring sizing is measured, how engraving is ordered, what the returns window allows on a gift. What it cannot settle it does not attempt — a valuation, a repair somebody must look at, a request to hold a one-off. Those go across as they happen, so the morning opens on named enquiries rather than half a conversation.
21:10
“What do the marks inside the band mean?”
Answered from your explainer
22:05
“Can this eternity band be resized?”
Declined, sent to the bench
23:40
“What is my grandmother's ring worth?”
No value given, enquiry captured
08:00
“The morning list”
Named enquiries, in the buyers' own words
Time back
The repeat hallmark and aftercare questions stop reaching the workshop
Marks and metals, stone descriptions as your specification gives them, engraving character limits, cleaning and replating, how a repair is booked in, what a gift returns window allows — these come round piece after piece. Your own published pages already answer every one of them, so the bench is not interrupted. What is left is what only a jeweller can judge: the commission brief, the insurance valuation, the heirloom nobody can plan without seeing it.
Before Adoomi
- Sizing questions arrive at night, when nobody is at the bench to take them.
- The hallmark explainer is on the site and buyers still ask what the marks mean.
- Remodels and repairs turn up as 'do you do this?' with nothing attached.
- Valuation requests and gift deadlines queue behind everything else in the inbox.
With Adoomi
- Marks, metals and stone descriptions come straight off your own specification.
- Sizing is pointed at your guide and never decided in the chat window.
- Remodel briefs arrive with the piece, the occasion, the date and a contact.
- Valuations and repairs are named as such and sent to whoever you choose.
Fig. 08.A · controlsTrust & safety
The lines a jeweller cannot afford to have crossed
Ring size is never settled here. The assistant repeats whatever your sizing guide covers and hands over rather than turn a description of a finger into a size. No piece is valued, for insurance, resale or part-exchange. Whether a setting can be resized or a stone reset is a bench call, so the request is captured — the piece, the reason, the contact — and alerted to whoever you name. Nothing reads your till, so it will not say a one-off is still there. You read every answer before a buyer does.
01
Your own pages, or nothing
Specifications, the hallmark explainer, aftercare and the returns policy are the whole source. A fact that never reached a page becomes a handover, not a guess.
02
No size decided in chat
Your sizing guide is repeated, and nothing beyond it is offered. A description of somebody's finger is never turned into a size to order.
03
No valuation, ever
Insurance, resale and part-exchange values are never estimated. The request is captured with the piece and the reason, and sent to a person to answer.
04
Bench calls reach the bench
Whether a setting can be resized, a stone reset or a chain repaired is decided by your workshop — never by a chat window reading a page.
05
Discreet by design
Conversations stay on EU servers, the chat window drops no tracking cookies, and a buyer's words can be handed back or wiped on request under GDPR. Nothing typed is written into a log.
How it works
How an AI chatbot for jewellers gets set up
01
Connect content
Point it at piece specifications, the hallmark explainer, the aftercare guide and the returns policy. That set is all it may say; a repair sheet that only exists on paper goes in as an upload.
02
Add the snippet
Name the destinations: the address valuation and commission enquiries reach, and the WhatsApp number for a buyer who would rather carry on with a person and send a photo of the repair.
03
Test & go live
Ask it the ones you dread — what size, what is it worth, can you resize this — and read the refusals. Rewrite anything you would not put your own name to, then add one line to your website.
FAQ
FAQs about AI chatbots for jewellers.
Ring size is the one thing the assistant never decides. It repeats whatever your sizing guide covers — measuring a ring she already wears, what to do when the size has to stay a surprise — and hands the question over the moment a buyer wants a judgement rather than a guide.
Valuations sit outside what the assistant does: nothing is priced for insurance, resale or part-exchange, and no estimate is hinted at. It explains from your pages how you handle valuations and what to bring, then captures the piece, the reason and the contact details for whoever you name.
One-off and pre-owned pieces are exactly where it refuses to commit. Nothing reads your till or your stock book, so a piece still listed on a page may already be reserved or sold; the assistant says so plainly and puts the question to your team rather than hold anything on your behalf.
Hallmarks, assay marks and stone descriptions are answered from your own specification and certificates, never widened and never invented. Where a page does not settle it, the assistant hands over rather than guess — and none of this makes you compliant with hallmarking law, which stays yours.
Appointments and payments stay with your team: there is no diary for the assistant to write into and no card details are ever taken. It captures what the buyer wants to see and when they are free, then alerts whoever you set so that a person confirms the time.
Plan pricing is flat: £0 a month carries 50 message credits, £8 carries 200, £20 carries 500 and £75 carries 4,000. Each AI answer spends a single credit, so a proposal-week evening of hallmark and engraving questions spends a handful. Connecting the site, reading the answers and adding the line is ~10 min.
Why this matters
What it reads, and what it can never see
Its whole vocabulary is your piece pages, hallmark explainer, aftercare guide and returns policy. Correct one of those and the correction reaches the answers at the next content sync, because nothing else is feeding them. It has no view of your till, your order book or your workshop diary, and it names that gap instead of papering over it. Connecting the shop, checking the answers it drafts and adding one line to your website comes to ~10 min.
Answers when the workshop is closed
Evening and Sunday questions handled off your own specification pages, with anything needing the bench held for the morning.
Your published pages and nothing else
Specifications, hallmark explainer, aftercare, returns policy. General knowledge is not a fallback, so nothing plausible-sounding slips in.
Says no to sizing, valuing and holding
A size it cannot judge, a value it cannot set, a one-off it cannot confirm is still there — each one captured for a person instead.
Start free
Test it on the questions you would dread at the counter
Connect your piece pages, the hallmark explainer, the aftercare guide and the returns policy, then ask it the three that would cost you most: what size should I order, what is my grandmother's ring worth, can you resize this band. The refusals are as much a part of your shopfront as the answers, and nothing reaches a buyer until you have signed it off. Start on the Free plan — £0 a month, 50 message credits, nobody to talk to first, and ~10 min from connecting to live.
No valuations in chatSizing stays with your guideYou read every answer first
Fig. 12.A · JewellersExplore
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